Cigarette advertising and consumption in South Korea, 1988-1992

Yang Ki-tae, Marye Tharpe and Dr Gary B Wilcox

This article examines the relationship of aggregate, foreign and brand advertising expenditures on cigarette consumption in South Korea from 1988-1992.

Cigarette Advertising and Consumption in South Korea, 1988-1992

Gary Wilcox, Marye Tharp and Ki-Tae Yang

This paper was published in 1994 and examines the relationship of aggregate, foreign and brand advertising expenditures on cigarette consumption in South Korea from 1988 to 1992. The study uses monthly data in a stepwise regression analysis to determine the relationship of advertising to consumption. The findings and conclusions provide implications for public policy issues related to tobacco advertising in South Korea.

INTRODUCTION

World health experts are concerned that aggressive advertising and marketing efforts by American tobacco companies have led to increases in...

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