Alcohol advertising controls in the 1990s

Christine Godfrey and Larry Harrison

Public health campaigners have criticized the British system for the regulation of alcohol advertising, which relies on several distinct codes of practice governing different media.

Alcohol advertising controls in the 1990s

Larry Harrison and Christine Godfrey

Addiction Research Centre, Universities of Hull and York, UK

Public health campaigners have criticized the British system for the regulation of alcohol advertising, which relies on several distinct codes of practice governing different media. This paper, originally published in 1989, looks at the options for change, in the light of the economic, political and technological factors that will influence the development of the UK's alcohol advertising policy in the 1990s. The available evidence on the costs and benefits of alternative policies is reviewed, drawing on the Addiction...

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