Behaviour of the Young Consumer in Poland: Young Consumer Behaviour Under the Conditions of Market Globalisation
Anna OlejniczukMerta GETASIRWiK GmbH (IPSOS International Group) Poland
INTRODUCTION
The market for young consumers, in a full sense of this term, has been functioning in Poland for less than ten years. The market was previously centrally controlled. We carried out the first complex surveys on that market's size, degree and scale of marketingoriented conduct by businesses operating in the market in 1992 1993. The results were as follows:
The young consumer market in Poland is a large, prospective market. As of...