Talent Spotting: Identifying innovation and Team–working Skills in Researchers

Nick Gendler, Kate Dann and Katie Banham

Describes the development and testing of a new recruitment device, the Team Climate Inventory for Selection (TCI-S), to identify individuals likely to have a positive impact on a team charged with delivering innovation.

Talent Spotting: Identifying Innovation and Team-Working Skills in Researchers

Katie Banham, Goldsmiths College, Kate Dann and Nick Gendler, KD Consulting

INTRODUCTION

Throughout industry, and particularly in marketing, UK plc is criticised for its inability to deliver real innovation. Our paper firstly looks at the concept of innovation, the conditions required for it to germinate and a new psychometric tool designed to identify, during selection, individuals likely to have a positive impact on a team charged with delivering innovation.

In order to validate the selection tool, tests were conducted among market researchers...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands