'I wonder why they're called Radio Rentals?'

Charles Wigley

1989 campaign for Radio Rentals, at a time when rental market for TVs and videos was in severe decline.
Agency: Bartle Bogle HegartyAuthor: Charles Wigley

'I wonder why they're called Radio Rentals?'

INTRODUCTION

A cynic appraising the future prospects of the rental industry, and by implication those of Radio Rentals, might hold out little hope. For a number of years now the rental of television sets has been in sharp decline and it looks increasingly as if the rental of video recorders will follow suit. From this alone it could be argued that rental is fast losing its relevance to the modern consumer.

However, this paper argues that this need not necessarily be...

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