Clarks Desert Boots

Antony Buck

First prize in small budget section. Brief history of brand: sales in Britain had remained sluggish, but the brand had become an elite fashion item in Italy, which suggested an opportunity.
Agency: BMP Davidson PearceAuthor: Antony Buck

Clarks Desert Boots

INTRODUCTION

Clarks is one of the most established and respected shoe manufacturers in the UK. Its main stronghold is in the children's/infants' shoe sector, resulting in Clarks having strong associations with quality and good fit. (To mothers, these are key criteria when choosing shoes for their children's delicate and deformable feet.)

In the men's shoe market, Clarks' main line is its range of air-cushioned-sole shoes. These shoes are targeted at men who buy shoes for comfort rather than style, and tend to sell predominantly to the 35+ age...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands