Agency: Struthers Advertising & Marketing | Author: John Struthers |
Reshaping the Image of a City
How Glasgow Became Miles Better
SUMMARY
Before the start of this campaign, Glasgow suffered the image among those who did not know it of a city on its knees. Tourists did not consider it a prime destination and business decision-makers were reluctant to relocate there. In September 1982 an advertising agency, itself headquartered in Glasgow, proposed to the Lord Provost the outline of a campaign to move the 'brand image' closer to the objective reality apparent to anyone who had spent time there...