Agency: Still Price Court Twivy D'Souza | Author: Paul Twivy |
Virgin: We Cut Fares not Corners
BUSINESS BACKGROUND
The desire to improve
In the course of our everyday lives, many of us notice poor or badly designed goods and services. Whether it's child-proof bottle caps that are also adult-proof, or petrol pumps that always go 1p over the required amount.
Few of us have the drive, the vision or indeed the capital investment to do anything about even such trivial irritations. Even fewer people would ever tackle as major an 'irritation' as the expense and discomfort of long-haul...