Agency: Boase Massimi Pollitt Partnership | Author: Chris Cowpe |
Home Protection
How Advertising Helps Fight Crime
THE ROLE OF ADVERTISING
This study is concerned with an advertising campaign to improve the security of households by encouraging the installation of window locks with the ultimate objective of reducing the number of domestic burglaries.
The following statistics illustrate the scale of domestic burglary.
- Over 340,000 'burglaries in a dwelling' in England and Wales were reported to the police in 1981. This represents about 10% of...