Agency: Charles Barker Lyons | Authors: Malcolm Wilders and Chris Gibson |
The Post Office: A Study of Mis-sorts to the London Western District Office
INTRODUCTION
This submission examines the effectiveness of the internal communication campaign undertaken by the Post Office and the Employee Communication Division of Charles Barker Lyons to reduce the number of letters incorrectly sorted to the Western District Office in London by postal staff throughout the country.
THE CLIENT BODY
The Post Office is the largest employer in the country with some 450,000 staff, of whom 150,000 work within the Postal Business. There are 188...