Tracking down the poster audience

John Klue

This article discusses the limitations of poster audience research over the last decade, before setting out the needs of the '90s.

Tracking down the poster audience

A review of the limitations of poster audience research in the last decade, and why OSCAR II will be right for the 1990's

John Klue

This article discusses the limitations of poster audience research over the last decade, before setting out the needs of the '90s. It stresses the need for audience data. This does not mean throwing away basic site classification data, but the introduction of recent traffic counts which can be extrapolated through to the poster universe in model form. Problems of defining OTS are examined and the complexities of developing industry standards...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands