The Advertising Agency. A new Perspective from a Privately-owned International Network
Albert C. M. Winninghoff Leo Burnett Europe/Middle East
Apparently our profession has become a business of publicly quoted, diversified, multinational (and often multi network) companies on the one hand, and local break-aways and start-ups on the other hand who (regardless of quality and size) sooner rather than later will be gobbled up by the publicly quoted, diversified, multinational (multi network) companies mentioned before. However, there are still a few different animals around. Endangered species, threatened with extinction? Or todays and tomorrows giants? Who knows?
The purpose of...