The Germans and their newspapers

Noël Wickland

A descriptive article introducing us to the Germans, their businessmen and managers: their perceptions, attitudes and behaviour (not least towards the British), their characteristics and styles of communication, their media and what preoccupies them.

The Germans and their newspapers

'Those who do not wish to be the anvil had better be the hammer'

Nol Wickland

Up to now, Europe's businessmen have not had to know each other very well, indolently preferring to rely on old prejudices and preconceptions, and cheap gags. In this series of essays, Noel Wickland deftly introduces us to each other, taking as one useful premise the idea that to understand a people is to understand its media and at least up to a point - vice-versa. This month, the spotlight turns upon the Germans, a remarkably varied family of peoples...

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