What big teeth - regulation, Europe and freedom

Peter Townsend

This article usefully sets out, simply and lucidly, the issues behind the question of the regulation of advertising which now faces us in the European Community.

What big teeth

- Regulation, Europe and freedom

Peter Townsend

In the English-speaking world there has grown up a tradition of self-regulation in commercial matters with which we, the British, are on the whole content. The development of the EC sets this tradition in conflict with others. Advertising offers a conspicuous and pressing example.

The following outline of the state of the debate does not pretend to be exhaustive; it is condensed to the point that a single sentence may deal with a matter on which several books have been written: but it is as free of emotive language as...

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