The fourth international readership symposium

Bryan A Bates

Review of the Barcelona Readership Research Symposium by its chairman. The Gold Standard project has helped reduce the time taken up in discussing the validity of readership measurement systems.

The Fourth International Readership Research Symposium

Bryan Bates MORI

For the fourth and possibly the last time in this Decade the print media research fraternity from around the world came together early last October to look in detail once again at some of the problems of carrying out media surveys. A detached observer might be forgiven for asking whether or not delegates' journeys to Barcelona had been really necessary. Others claimed to be able to detect more than a whiff of smoke from the funeral pyre of media research as we have known it whilst gurus of the business...

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