The JICREG Project: A Schedule-Planning Breakthrough for the Regional Press
Roger HollandThe Newspaper SocietyNeil Shepherd-SmithTelmar
Today, virtually every major medium in the U.K. has its Joint Industry Committee and, as a result, research data produced on a co-operative basis to enable that medium to be evaluated, bought and sold. There has however been one major omission. The regional press has stood alone and JICless! With a few notable exceptions, no reliable readership information has existed for the great majority of the 1,600 or more free and paid-for regional newspapers in the U.K. Media planning, using reach and...