You'll never never know, if you never never go

Simon Burgess & Colin Wilson-Brown

'You'll Never Know If You Never Go' is the story of turning a destination with a marginal appeal into one on the list of most holidaymaking Australians.

You'll Never Never Know, If You Never Never Go

Simon BurgessandColin Wilson-Brown

INTRODUCTION

Australia's Northern Territory. These days it conjures up images of sunset tours on Yellow Waters in Kakadu, visiting Katherine Gorge, peering over the rim of King’s Canyon, golfing in Alice Springs or quite simply climbing the Rock.

Unfortunately until mid-1992, the words 'Australia’s Northern Territory' were more likely to have inspired visions of hardy adventurers, trekking from one inaccessible location to another (and spending vast sums of money in the process).

This submission details how the Northern Territory, from a position of marginalised appeal, is...

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