Peugeot. Engineered to be Enjoyed
Ian McDonald
CONTEXTS
Acknowledging that the time-span under review in these MA Awards is the calendar years 1993/1994, may we briefly step outside that span to place the results, which we will shortly detail, within two broader contexts?
I. The passenger Vehicle market - a 10 year retail sales history
It has been said that only optimists survive in the car business! A glance at Figure 1 explains why there is probably a deal of truth in that statement.
Coming off its record 1985 year with 492,313 passenger cars sold (of a...