Sight Bites: A Study of Viewers Impressions of Corporate Logos in the Communications Industry1
Andrew M. Colman Leicester University, J. Mallory Wober Bournemouth University, and Claire E. Norris De Montfort University
INTRODUCTION
The logo of a company or other institution is increasingly the face that it presents to the public. Some writers still call it a logotype, which implies that it is composed of typographical letters (usually the initials of the organisations name); however, artistic and presentational developments have in some cases led to alterations of the letter shapes, as in...