Miscellany: The Effect of a Monetary Incentive on Mail Survey Response Rates: New Data

Mike Brennan

This paper reports the findings of five studies that examined the effectiveness of using a 50 cent monetary incentive as a means of increasing mail survey response rates.
  

The Effect of a Monetary Incentive on Mail Survey Response Rates: New Data

Mike Brennan  Massey University, New Zealand

INTRODUCTION

High survey response rates are needed to minimise the possible bias that could arise if non-respondents differ from respondents with regard to the issues under investigation. Non-response has been a particular concern with mail surveys, and this has prompted numerous investigations of methods designed to improve mail survey response rates.

One of the most effective methods for improving mail survey response rates is to send two or more follow-up mailouts. However, this method is both costly and...

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