Television Station Acceptance of AIDS Prevention PSAs and Condom Advertisements

This study examines the possible influence of market and station variables and whether a TV station manager's personal ethics and social concerns influence the acceptance of AIDS prevention information.

Television Station Acceptance of AIDS - Prevention PSAs and Condom Advertisements

AIDS is a deadly but preventable disease. Treatment costs are very high making prevention even more important. AIDS prevention messages could reduce the spread of the disease, but to be effective the ads/PSAs must: (1) have a message that motivates individual behavior to prevent the disease; (2) get the message communicated to the large audience of people needing the information (especially young people and drug users); and (3) communicate the message over a sustained period of time.

We conducted a large-scale national mail survey to determine how readily commercial...

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