Market research. A backroom support function or vanguard of knowledge management?

David Holmes

Knowledge is an important corporate asset, and yet the development of a knowledge based infrastructure is a relatively new business practice.

Market Research: A Backroom Support Function or Vanguard of Knowledge Management ?

David Holmes  Themis Ltd., United Kingdom.

KNOWLEDGE - THE MAJOR CORPORATE ASSET

It is increasingly being recognised that knowledge is a major corporate asset, and that it is replacing physical assets and resources as a key to competitiveness. The job title ‘chief knowledge officer’ is starting to gain ground and more and more case studies are appearing that demonstrate the dramatic returns that can accrue from the use of knowledge within an organisation.

John Browne, CEO at British Petroleum, recently said:

‘Anyone in the...

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