The Relationship Between Market Research and Competitive Intelligence
Ruth Stanat SIS International Research, United States.
THE EVOLUTION OF COMPETITIVE INTELLIGENCE
What is Competitive Intelligence?
Competitive intelligence (or CI) is the process of researching a competitors organization, products, prices, financial performance, technology and strategy. While the field has evolved in the past decade, there has been much confusion over what competitive intelligence is and what it is not. Competitive intelligence is not corporate espionage, stealing competitive documents or accessing competitors computer files. Rather the discipline is a structured approach to a different type of research which has evolved as an...