- The majority of customers do not yet carry out the 'cleanse-tone-moisturise' routine; there is especially untapped potential in the routine of the male consumer base.
- Despite the relatively low ratio of consumers using make-up products daily, the category is intense in terms of product innovations and re-formulations, driving growing usage frequency, especially in Asia.
- Generation X are the most frequent users of all skin care products, with the exception of anti-agers, and surging new product categories, such as facial masks and mists.
- While consumers start to pay particular attention to skin care in their 30s, hair care...
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