Shorter interviews, longer surveys: Optimising the survey participant experience while accommodating ever expanding client demands
Harvir S. Bansal
b3Intelligence
James Eldridge
Research Now
Avik Halder
b3Intelligence
Roddy Knowles
Research Now
Michael Murray
Research Now
Luke Sehmer
Research Now
David Turner
Research Now
Introduction
Companies involved in market research carry out large-scale surveys for myriad purposes, most commonly with the express purpose of informing business decisions. Often intent on collecting comprehensive information from research participants, researchers design surveys that are more detailed and comprehensive, thus requiring lengthier questionnaires, which is at odds with decreased attentiveness of participants with...