American Greetings brings analog emotion to digital marketing
At his organization's 2017 Brand Masters Conference, Bob Liodice - the President/CEO of the Association of National Advertisers (ANA) - provided a list of best practices for modern marketers.
His 12 recommendations included state-of-the-art standards such as "Deliver Passion to Your People", "Bring Your Consumers into Your Brand", and "Relentlessly Embrace Innovation".
Liodice, in fact, had another encomium - one that was based more on the emotional power of advertising as opposed to any technology or platform.
"Across the spectrum of great campaigns out there," the ANA...