Hershey champions the "3Cs" of brand building
Over the last two years, Mary-Ann Somers has helped The Hershey Co. transform its recipe for building brands.
Somers, who oversees a product portfolio featuring sweet treats like Hershey's Kisses, Reese's Peanut Cups and Jolly Rancher, was named as the company's General Manager/VP US Confection in March 2015, following spells at blue-chip marketers including Colgate-Palmolive, Unilever, and the Coca-Cola Co., where she served as VP/GM in the water/tea/coffee group until March 2015.
As she told delegates at CES 2017, the candy manufacturer's refreshed brand-building agenda is shaped by three main...