AT&T THANKS Santa LIVE: Loyalty Done Differently
Campaign details
Brand: AT&TBrand owner: AT&T THANKSLead agency: POSSIBLE Country: United StatesIndustries: Email & internet servicesChannels used: Cinema, Content marketing, Email marketing, Events & experiential, Mobile & apps, Online video, Social media, Word of mouth, advocacy Budget: $500k - $1 million
Executive summary
In June 2016, AT&T launched its loyalty programme called AT&T THANKS. With programme awareness still in its infancy and the holidays fast approaching, AT&T THANKS wanted to create a moment of surprise and...