TD Canada Trust: #TDThanksYou

This case study describes how TD Bank, an American bank operating in Canada, selected customers at four locations around the country and gave them gifts through ATMs to show gratitude and filmed their reactions for a YouTube video.

TD Canada Trust: #TDThanksYou

Agency: Diamond Integrated Marketing

Campaign summary

This case study for a digital advert titled #TDThanksYou by TD Bank, USA, made a very large impression in a very small way - by simply saying thank you. Converting TD Bank ATMs from its conventional cash dispensing machines to what they termed as "Automated Thank You Machines," the Bank warmed the hearts of their costumers by giving them something in return for their service. Turning four TD locations across Canada, the Banks picked select customers, targeted them with gifts which they were surprised with as part of their annual...

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