TD Canada Trust: #TDThanksYou
Agency: Diamond Integrated Marketing
Campaign summary
This case study for a digital advert titled #TDThanksYou by TD Bank, USA, made a very large impression in a very small way - by simply saying thank you. Converting TD Bank ATMs from its conventional cash dispensing machines to what they termed as "Automated Thank You Machines," the Bank warmed the hearts of their costumers by giving them something in return for their service. Turning four TD locations across Canada, the Banks picked select customers, targeted them with gifts which they were surprised with as part of their annual...