Leon's: Moving Day
Agency: TAXI Canada LTD.
Case overview
Leon's had an awareness problem in Quebec. Quebecers perceived Leon's as out of step with the times, if they thought of Leon's at all, compared to the many popular local furniture retailers. To change brand perceptions, we tapped in to a unique cultural phenomenon – Moving Day – and created a campaign that broke through the noise of other branded activations. By transforming the traditional store coupon into a disruptive experience for consumers, we got them to think about Leon's in a new way and motivated them to check out...