Raising the Roof: Coming Son
Agency: Leo Burnett
Case overview
This is a story about a mouse that roared. How a tiny not-for-profit with no budget put the problem of homelessness directly into people's backyard and evoked an immediate response. It clearly demonstrates how strategy drove creative, which drove results for Raising the Roof.
The client's business issues/opportunities
a) The Client's business, competition and relevant history:
Raising the Roof was established in 1996 with the mission of providing national leadership on long-term solutions to homelessness. They have a tremendous task on their hands - including, but not limited to:...