Beyond Singles Day: Driving e-commerce with data and crm in China
With USD$630 billion gross merchandising value recorded last year, China is the world's largest e-commerce market. The market has also been characterized by rapid changes over the last 18 months: greater demand from lower-tier cities, expansion into global imports and implementation of dedicated rural operations.
At Campaign Asia Pacific's DMA China conference in Shanghai, Tracy Zhang - General Manager of Financial Times in China - remarked in her introduction to the panel that "Businesses have been successful because they have been at the forefront of data marketing...