St.George: The Power of Thumbs
The Power of Thumbs
This is the story of how strategy really dug deep into the truth about Millennials' relationship with money, uncovering a powerful and compelling role for St. George.
The brief
St.George has very proud, traditional roots. Born in the southern suburbs of Sydney as the St.George Co-operative Building Society in 1937, it only acquired bank status in 1992. Today, St.George is Australia's fifth largest bank and part of the Westpac Group. Its humble beginnings ensure the St.George brand continues to have strong appeal with home buyers and mature families....