Philips India: It's time to #Unpain
Brand: Philips India Agency: Pulp Strategy India
Summary
Body grooming is an untapped opportunity in India and a sensitive topic that men don't discuss openly with their peers or partner. The objective was to Position Philips Body Groomer range as the 'one stop solution for safer manscaping' by creating awareness, education and conversation about its superiority as it "Protects even the most sensitive areas".Integrated marketing via a plan spread across social, radio and on-ground paved the path for the successful launch of the Body Groomer....