The evolution of marketing analytics: automation is next
It's a truism that the only constant in today's world is change; it's also frequently said that the speed of change is getting faster. For proof of that one need look no further than how the practice of marketing analytics has evolved in recent years. If Marketing Analytics 1.0 involved web analytics and decision support, in just a few short years we've passed through 2.0 and the emergence of data scientists to hunt through big data and help create products and services, are in the middle of 3.0 where data...