IBM's Watson provides an insight into ad blocking
It's easy to find the hard facts on ad blocking: According to a recent Kantar TNS study, for example, fully 18% of internet users in 50 countries now use this technology to eradicate marketing messages from their digital experience. And this same habit cost publishers an estimated $21 billion last year.
But it's the softer things about ad blocking – what drives people to engage in this behavior and how they feel about it – that interested Tammy Luke, Senior Social Media Research Consultant at IBM. And she, in turn,...