The return on data analytics
Businesses are putting more and more emphasis on data and have invested heavily in the area. CDOs (chief data officers) and in-house data teams are more commonplace than ever before. Many talk about 'Big Data' yet there is failure to realise the full potential value of the data they hold.
Setting up data frameworks and analytics requires expertise that is in short supply. The skills required to set up systems are different to those that are needed to interrogate the data and produce the 'added-value' insights. Added to this, different businesses...