Twitter: 140 Characters in Search of an Author: Defining success on Twitter
The challenge
In many ways, tweets are one of the pieces of cultural 'data' most suited to close-level, qualitative and cultural analysis. Their micro scale means that the smallest of nuances can shift the tone and impact of a tweet, and the cultural importance of the platform means that the potential for close-in analysis is huge. But the sheer volume of tweets means that we often resort to blunter analytical tools to gain insight; and the challenge this presents is the subtle nuances, double entendres,...