System1 Politics: A new way of approaching quantitative opinion measurement
Background: The case for BrainJuicer Politics
In the wake of the EU Referendum, pundits and politicians alike have been worrying about the rise of a "post-fact" politics. The electorate, we hear, were misinformed, refused to listen to facts, and voted with their prejudices, emotions and gut feelings.
The pundits and politicians are right. That is what happened. Where they are wrong is in claiming that this is something new. People have always used their emotions and prejudices to vote, simply because they use them to take anydecision....