Redefining femininity: How new consumer insights shifted progressive female identity from moral imperative to commercial imperative
What triggered Unilever to embark on this work?
From the unapologetic pro-feminist punk of Pussy Riot in Russia, to anti-rape demonstrations in India, and the Sandberg versus Slaughter debate on women 'having it all' in the US, across the globe, the debate was getting louder on women's rights, roles and identities.
But behind all the noise, it was clear that women were encountering gaps and conflicts between what they see, watch and hear globally and what they actually experience at...