SEAS-NVE: The Neighbor Campaign
Executive summary
Product Description:
SEAS-NVE is Denmark's largest consumer-owned energy company with 375.000 co-operative owners. Their product palette ranges broadly from providing energy to project design, installation in large power systems to communications services and further to advanced consulting on wind farm technology.
Objective of the Campaign:
During the last few years, SEAS-NVE has struggled with decreasing customer satisfaction. People simply do not understand what they are paying for. This has led to the belief that SEAS-NVE is expensive, which is far from true. In fact, only 17% of what you pay actually goes to SEAS-NVE....