Mars-Pedigree: Pedigree Found
Executive summary
Product Description:
For this campaign the product was a unique service, created by the PEDIGREE brand. Our aim was to bring the brand mission of 'making the world a better place for dogs and dog owners' to life by providing them with genuine digital utility.
Objective of the Campaign:
Campaign Summary:The thought of losing your dog is a fear universal to all dog owners. Yet, it's a problem that's been devoid of innovation with people still turning to the ubiquitous 'Lost Dog' poster. As a company committed to making the world a better place...