Vodafone Business Services: Copy of Inverting a pie-chart

This case study describes how Vodafone Business Services (VBS), the enterprise arm of Vodafone in India, grew its business by deploying an original online survey tool.

Vodafone Business Services: Copy of Inverting a pie-chart

Executive summary

Product Description:

Vodafone Business Services markets enterprise based telecom solutions for organisations that range from multinational corporations to small businesses.

Objective of the Campaign:

A little background to begin with Vodafone Business Services (VBS), the enterprise arm of Vodafone in India, began operations in the country 6 years ago. With a wide product portfolio which included a combination of fixed & wireline, mobility, VAS and M2M services. This allowed VBS to be a total telecommunication service provider. We were competing with 4 home-grown Indian players -- Airtel, Idea,

Reliance, and...

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