American Home Shield: Chances
Executive summary
Product Description:
The product is home warranty. A home warranty is a service agreement that covers the repair and/or replacement of many major systems and appliances in your home. It covers things your homeowner's insurance doesn't.
Objective of the Campaign:
- Convince homeowners that they need a home warranty, for all of the household disasters that WILL happen.
- Dispel any confusion that a homeowner's insurance policy covers the same things as a home warranty.
- Show homeowners powerful reasons to buy an AHS(R) Home Warranty Plan.
- Increase response and sales results in a low-interest category.
Target...