Empower disillusioned customers by engaging them in their finances
Marketing Financial Services
This article is part of a series of articles on marketing financial services. Read more.
Most people don't want to contemplate managing their finances - it's too overwhelming, depressing, boring and complex. But by empowering customers to learn and understand on their own terms, they will become more motivated to engage. Here are four basic principles that financial service providers can implement to achieve that change.
There are some questions in life that no one really wants to have to answer. Big...