Mastercard: A Priceless Delivery

This case study describes how Mastercard in Dubai used its Priceless Causes platform and 'A Priceless Delivery' interactive wall to connect people who wanted to donate meals to displaced children around the world.

Mastercard: A Priceless Delivery

Tahaab Rais

Campaign details

Brand: MastercardBrand Owner: MastercardLead agency: FP7/DXB (A part of McCann Worldgroup)Contributing agencies:Country: United StatesIndustry: Banks, credit cards, loansChannels used: Direct marketing, events, experiential, online video, ambient media, outdoor, out-of-home, point-of-purchase, in-store, product placement, public relations, social media, word of mouth, advocacyBudget: Up to 500k

Executive summary

The crisis in the Middle East has led to many displaced families along with many more underprivileged children. And delivery of food to these areas faces many obstacles and challenges.

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