Emirates NBD: The Beautiful After

This case study describes how Emirates NBD, one of the largest banking groups in the Middle East, used an emotionally-charged branded video to promote saving for retirement.

Emirates NBD: The Beautiful After

Tahaab Rais

Campaign details

Brand: Emirates NBDBrand Owner: Emirates NBDLead agency: McCann New YorkContributing agencies: FP7/DXB (A part of McCann Worldgroup)Country: UAEIndustry: Banks, credit cards, loansChannels used: Content marketing, email marketing, events, experiential, online video, public relations, social media, websites, microsites, word of mouth, advocacyBudget: Up to 500k

Executive Summary

64% of residents in the UAE do not save for retirement. With rising costs of living and raising a family, retirement planning is no longer a priority. Emirates NBD, a...

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