Domestos Schools Campaign
Campaign details
Brand: DomestosBrand Owner: UnileverLead agency: Mindshare, The SyndicateContributing agencies: McCann EricssonCountry: RomaniaIndustry: Cleaners, detergentsChannels used: Online display, outdoor, out-of-home, packaging, design, point-of-purchase, in-store, public relations, social media, television, websites, micrositesBudget: Up to 500k
Executive summary
In Romania schools are run down and haven't been renovated in years. This worries parents across the country. Domestos aims to improve toilet facilities in schools, so it started the 'Support A+ Hygiene' campaign, aiming to raise awareness about the importance of hygiene...