Channel 4 Humans
Campaign details
Brand: Channel 4Brand Owner:Lead agency 1: OMD UKLead agency 2: 4creativeContributing agencies: Fuse Sport + Entertainment, eBay, MicrosoftCountry: UKIndustry: TV channels, services, programmesChannels used: Events & experiential, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social media, Television, Websites & microsites, Word of mouth, advocacyBudget: 1 - 3 million
Executive summary
Humanswas the brand new drama from the UK's third-largest broadcaster, Channel 4. It imagined a world where synthetic humans ("synths") are the new must-have household...