Lifebuoy: The Story of an Unborn Child - Chamki
Campaign details
Brand: LifebuoyBrand Owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustry: Bath toiletries, soapsChannels used: Content marketing, Online video, Social mediaBudget: 5 - 10 million
Executive summary
The absence of basic hygiene is the reason that nearly 6 million children in India die every year before their fifth birthday. And an estimated 44% die during their first 28 days. In fact, about half of these deaths are estimated to occur because of...